Bell Lager partnered with Swangz Avenue to share authentic Ugandan music experience with an aim to cement its mark on the music scene as the number one Brand supporting Ugandan music
Execution
Nation wide campaign with Inbar activations, bar storms, city drives with activations in hundreds of outlets. Sold out mega regional concerts. The tours are ended with one big grand finale with an international act.
REACH: Over 100,000 consumers nationwide
